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Job Information

Advantage Solutions Associate Director, Marketing Analytics in New York, New York

Summary

Associate Director, Marketing Analytics

AMP is searching for an experienced marketing mind to join our growing Analytics team. Aspiring candidates should have a passion for the power of data, critical thinking, storytelling, and cross-team collaboration. The Associate Director will work closely with our Media and Strategy teams, and have a visible position within the agency; leading a subset of our team across several key accounts, and contributing to the evolution of our agency’s measurement program.

Requirements/Skills:

  • Between 5-7 years of agency or brand-side marketing analytics experience, inclusive of web and media analytics work.

  • A history of operating in client-facing or communication-focused roles where measurement strategy, technical implementations, presentation and storytelling were key responsibilities.

  • Strong critical-thinking capabilities; including the ability to clearly articulate the “why” and the “what next” of a performance insight.

  • Experience managing and mentoring junior team members.

  • Experience with a tag management solution (e.g. GTM, Tealium).

  • Advanced working knowledge of key web analytics platforms (e.g. Google Analytics).

  • Advanced working knowledge of key platforms and data types in the marketing space; specifically, media ad-serving data (e.g. DCM, DV360), and social platform data (e.g. Facebook/Instagram, Pinterest).

  • Experience with at least one data analysis/visualization tool (e.g. Power BI, Tableau, Data Studio) is required.

  • Working knowledge of database concepts (e.g. granularity, primary keys, foreign keys, joins) is required.

  • Experience with presentation software (e.g. PowerPoint, Keynote) is required.

  • Experience with an attribution technology provider (e.g. Visual IQ, C3) is a plus.

Responsibilities :

  • Act as the Strategic Lead on several key agency accounts – providing mentorship and guidance to the internal team, and serving as a trusted partner to primary client stakeholders.

  • Collaborate closely with client and internal teams to develop measurement strategy, data strategy, insight generation, integrated cross-channel storytelling, and analytics program evolution.

  • Act as a technical resource to implement tracking and data flows required to support data strategy.

  • Manage and mentor junior team members, with a focus on skill/career development and “working smart”.

  • Contribute to the evolution of our team, including best practices, ways-of-working, and core competencies.

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Job Purpose

The Associate Director Market Research & Analytics serves as the business leader responsible for all Market Research & Analytics services and support activities and provides leadership of the Market Research & Analytics team while providing accountability for the company’s strategic goals. Primary role is to provide strategic development and program planning of all events and special projects in order to drive the achievement of budgeted revenue targets and grow the business through new value propositions, with and through a team of direct and indirect reports. The Market Research & Analytics is high visibility position responsible for the direction and management of Market Research & Analytics, including; Data Collection, Analysis, Interpretation, Application, proposal creation and delivery, and Client and Cross Functional team leadership.

Essential Job Duties and Responsibilities:

Managing Market Research & Analytics within the Sales Ecosystem

•Work closely with VP Client Services to align and prioritize Market Research & Analytics activities to support sales and EBITDA goals

•Work closely with VP Client Services / Cross Functional teams to ensure customer’s expectations are met and overall business plans and strategies are achieved

•Work closely with Strategy team to collectively pull together the insights and reporting necessary to build business cases, recap current programs or support new business opportunities

•Build and manage internal cross-functional teams of subject matter experts and/or to ensure Market Research & Analytics business wins

•Present strategic frameworks for brands/categories/strategic initiatives based on a customer-centric approach that is rooted in market research, category business analysis, etc.

•Target opportunities for growth, support the development of winning proposals, and maintain opportunity momentum to expand client revenue and connectivity

•Conduct store or event checks while programs are executing to better understand the in store execution and opportunities to improve

Client and Cross Functional Leadership

•Travel to customer and client locations to participate in key meetings to obtain valuable onsite knowledge of team dynamics, and customer and client operations.

•Work with internal client and external customer to identify insights and define solutions for customers that drive brand/category/channel growth for client

•Work with Leadership and Cross Functional Teams to gather and monitor client intelligence, build client executive business relationships and resource alignment

Market Research/Analytics

•Strengthen market research and analytical skills through increased usage, obtaining training or partnering with client or Cross functional teams on best practices, new capabilities/systems or specific technology

•Ensure that all recommended program concepts and ideas are rooted in market research and solid analytics

•Manage the analysis process for current year activity to help drive development of future plans

•Determine purpose and research questions to be answered through market research by communicating with client management teams

•Collect and analyze secondary data sources to create and/or answer market research and business objectives

•Develop methodology, create surveys and administer the survey to the sample.

•Present market research findings in written and/or oral reports to client management teams

Project/Client Management and Support

•Develop project objectives by reviewing project proposals and plans, and conferring with management

•Define major business opportunities by prioritizing information to support the goals of our Clients, Customers, and Company

•Manage, build and maintain ongoing strategic and collaborative relationships and category management activities

Data Collection/Analysis/Interpretation/Application

•Determine and quantify primary business opportunities and key drivers by analyzing data

•Provide information for Clients, Customers, and Business Development Managers through the use of syndicated or customer-specific data sources

•Finalize all data and organizing sales story for presentation to Clients, Customers and/or Business Development Manager

•Presentation Delivery with communication of business opportunities and recommended action plans

Coaching for Results

•Observe team member behavior to identify strengths, weaknesses, and opportunities for improvement

•Balance corrective with positive feedback to ensure optimum guidance and performance improvement

•Leverage motivation as a key enabler of client performance

•Demonstrate and mentors expected service behaviors

Supervisory

•Directly manages assigned direct reports

•Hires, retains, trains, coaches, guides, directs, develops and empowers direct reports using company-wide processes, tools and resources

Supervisory Responsibilities

Direct Reports

  • Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

  • May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

  • Travel and Driving are essential duties and function of this job

  • Travel up to 5%

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience:

  • 8+ years of experience in Strategy Development, Project Management, Client Services & Managing a Team

Skills, Knowledge and Abilities

• Strong Analytical and research Skills

• Ability to research and analyze data effectively

• Track record of building and maintaining customer/client relationships

• Strong leadership ability with customers and associates

• Flexible and adaptable, able to change and alter according to changes in projects or business environment

• Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment

• Ability to create innovative business strategies that drive value and create growth

• Demonstrated ability to provide cross-functional leadership

• Must be proactive and passionate with a dedication to industry leadership

• Well-organized, detail-oriented, and able to handle a fast-paced work environment

• Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US-MA-Boston | US-NY-New York | US-IL-Chicago

Primary Posting Location : City Boston

Primary Posting Location : State/Province MA

Primary Posting Location : Postal Code 02101

Primary Posting Location : Country US

Requisition ID 2024-431523

Position Type Full Time

Category Marketing (Corporate): Integrated Marketing, Experiential Marketing

Minimum USD $130,000.00/Yr.

Maximum USD $150,000.00/Yr.

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